Eli Gershkovitch is a Canadian lawyer who is known for opening one of the first and most successful microbreweries. His interest in brewing began when he visited a microbrewery in Germany where he noticed the number of people who were sampling craft beers. Eli Gershkovitch realized that Canada was open to craft beers so he began brewing beer in his hometown of Gastown.
Some of the market forces Eli Gershkovitch noticed were the rise of a younger generation of people interested in unique beer along with an aging group that would be interested in going to bespoke taverns where they could sample high-quality beer. Eli Gershkovitch also recognized that Canada lacked a steam-powered brewing option. This way of brewing beer provides a taste that is not tainted by the fuel used to heat the mash. It also calls back to a time before massive breweries. Eli Gershkovitch has since gone on to make award-winning beers that have won international awards while establishing it as a cornerstone of Canadian brewing.
Eli Gershkovitch also noticed that Canadians were lacking in bars designed to enjoy good beers. This lead to him establishing a number of pubs designed for enjoying craft beers. These bars have open seating where large groups of people can gather around to enjoy beer. These pubs offer an old-world feel while maintaining Canadian culture. His flagship pub has since expanded so that it seats over seven hundred people. The pub serves as a large brewery where patrons can go to drink where their favorite beers are made (WingsJournal).
Eli Gershkovitch used his experience in law to help him establish his business. Brewing requires a business to act in accordance to many laws in different areas that have their own regulations. In addition, craft brewing results in prized beer recipes that he was able to patent in order to bring his beers to a large market. This prevents large breweries from copying his beers. Because of Eli Gershkovitch’s love of fine beers while understanding the laws and changing attitudes towards craft beer it is expected that many great beers are expected from Steamworks Brews.